Following Monumental Sports & Entertainment’s acquisition of the Baltimore Brigade from the Arena Football League, a new season brand was introduced featuring a darker, grittier visual direction. The refreshed identity was intentionally differentiated from the Washington Valor, the organization’s Washington, D.C.–based franchise, allowing the Baltimore Brigade to establish a distinct presence and tone within the league.
The visual system was applied consistently across in-game presentations, LED billboard advertising, social media, email campaigns, and the Baltimore Brigade website, creating a cohesive brand experience across both live and digital touchpoints.
