Insight Business Solutions is a hybrid contact center based in Chattanooga, Tennessee, providing customer support and appointment scheduling services for home service businesses. The company supports more than 300 franchise locations through innovative technology and a customer service–driven approach that helps small business owners grow and better serve their communities.
This project focused on establishing the company’s brand identity through multiple rounds of logo concept exploration and refinement. As part of the branding process, I developed and copywrote several tagline options to define the brand’s voice and positioning; the final tagline selected by the client was written by me and is now used as part of the company’s core brand messaging.
