2Squad is a brand that NBA player John Wall started in efforts to build a positive ‘crew’ for youth to be associated with that encourages and inspires them to be great based on the events he hosts for them. Kids would also tweet or post via Facebook or Instagram the hashtag #2Squad as a part of spreading the word about the brand. 2Squad debuted Friday August 8, 2014, in Raleigh, NC to kick off a Back-to-School event Wall hosted before the school year started for many kids. It also launched in Washington D.C. at one of the Boys & Girls Club locations. It was a pleasure to work with John Wall to bring his vision of the 2Squad brand to life visually.
